рубрики
"Marmelad Media" Agency concluded several major contracts to produce licensed products based on "Kumi-kumi" property.
Procreator of children's Agencytoys "Next-time", part of «Grand Toys» group of companies, is preparing to produce a wide range of "Kumi-kumi" products in different categories: from plastisol and plush toys and accessories to balls, umbrellas, scooters, and even tents. Assortment of toys can enthrall every child - scheduled to release are plastisol toys with sound and light effects, including those designed to games in the bath. Plush toys will be interactive, with different extenders (anti-stress, bones) and, of course, with sound effects. According to forecasts of "Marmalade Media", in 2.5, the turnover will be 60 - 100 million rubles.
Another licensee of "Marmalade Media", "Europa Uno Trade" company, the largest importer and procreator of air balloons and accessories for the holidays, kicks off with the release of a series of "Kumi-kumi" latex and foil air balloons. Later on there probably will be released bubbles, disposable tableware, hats, caps, and other party items. "Marmelad Media" evaluates the turnover of 2 years at 8 - 15 million rubles.
Rights for "Kumi-kumi" television and online-translation are purchased in the CIS and globally. Confectionery, books and board games contracts are to be finalised soon.
Olga Kritskaya, rights director, "Marmelad Media":
- We strongly believe in this license. "Kumi-kumi" conceived as an international project has great potential not only in Russia, but also globally. "Kumi-kumi" characters are unique - they are bright and unusual, very ethnic and speak a universal language that is comprehensible to each child. "Kumi-kumi" is still at the very beginning, and it has a great future.
By Marmelad Media agency